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V.A.L.I.D. Framework

Our Frameworks

V.A.L.I.D.

VALID is a Framework that allows us to become more aware of the type of validation people use when making or justifying a decision. 

VERITY - Validation based on empirical evidence and objective data.

Verity validation relies on proven facts, logical reasoning, and measurable metrics to confirm decisions. This approach prioritizes scientific evidence, technical analysis, and verifiable information to establish truth independent of personal bias or social influence.

ASSOCIATION - Validation through trusted social connections and group consensus

Association validation draws legitimacy from the opinions and behaviors of respected peers, mentors, and social groups. This approach values collective wisdom, shared experiences, and the reinforcement that comes when trusted individuals endorse or demonstrate support for an idea or decision.

LIVED EXPERIENCE - Validation through personal history and firsthand observation.

Lived Experience validation depends on direct personal encounters, practical application, and observed outcomes. This approach emphasizes the knowledge gained through trial-and-error, personal testing, and the authentic understanding that comes only from having experienced something directly.

INSTITUTIONAL - Validation through formal structures, policies, and authority.

Institutional validation derives from established systems, official processes, and recognized authorities. This approach respects hierarchies, compliance requirements, and the legitimacy conferred by organizational endorsement, professional credentials, or official position within structured environments.

DESIRE-BASED - Validation influenced by personal aspirations and emotional alignment.

Desire-Based validation is shaped by what we want to believe or hope to be true. This approach is influenced by personal ambitions, identity reinforcement, emotional satisfaction, and the incentives that motivate us to accept certain ideas or perspectives regardless of external evidence.

The V.A.L.I.D. Framework

Every solution, process, and conversation runs through our VALID framework, ensuring strategy and decisions are rooted in truth. It’s the most effective way our clients gut-check assumptions and qualify sustainable outcomes.

Want to join our Cohort?

We are looking for strategist, psychologist, behavioral scientist, data analyst, business leaders, consultants, coaches, and 2-3 mid-market to enterprise level companies to join. 

BECOME A PRACTIONER

We are currently in our pre-launch phase.

Our decision validation method protects your tech investments by aligning people and systems, eliminating guesswork, accelerating adoption, and turning strategy into results you can measure, trust, and scale.

Research and Development

We are scaling our observation models and collecting more real-world data to build the largest decision intelligence models ever.

What We Are Building

We're building tools at the intersection of psychology, data, and strategy to uncover the hidden forces behind decisions, shaping leadership, teams, and outcomes.

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