Embracing the Stretch: The Tension Between Ability and Potential

Leading an organization or owning a business is not just about selling products or services—it’s about stretching your capacities, testing your mettle, and constantly learning new skills. It often places us in a unique position of tension between our current abilities and our untapped potential. This process can feel like we are being pulled in different directions, causing discomfort and distress. However, it is essential to understand that, much like a muscle being stretched, this tension is often a sign of growth rather than strain.

Just as muscles need regular stretching to stay healthy and flexible, our abilities also need consistent challenges to evolve and reach their full potential. When we don’t stretch our muscles for a while, the process can feel like we are being pulled or strained. In the same way, when we don’t push our capabilities, the growth process can feel uncomfortable or even painful, as if we are being pulled beyond our limits.

Much like a child experiencing growing pains, we too encounter discomfort during our periods of growth. However, this discomfort is a positive sign—it shows that we are expanding our horizons and pushing the boundaries of our abilities. And just as we reassure a child that growing pains are a normal part of growing up, we must remind ourselves that the discomfort we feel is often a normal part of our entrepreneurial journey.

To navigate this journey effectively, we need to differentiate between the feelings of being pulled (stretched beyond our current abilities) versus being stretched (encountering challenges that foster growth). Here are some ways to make this distinction:

  1. Detaching Emotion: As the saying goes, “Don’t make a mountain out of a molehill.” When we face challenges, our emotional responses can sometimes amplify the perceived difficulty. A minor hiccup can seem like a catastrophe. If you feel overwhelmed, take a moment to step back and assess the situation objectively. Strip away the emotion and evaluate the actual severity of the problem.
  1. Assessing Discomfort Level: In physical exercise, a certain amount of discomfort signifies growth, but extreme pain can indicate injury. Similarly, a certain level of discomfort in business means you’re stretching your abilities. If you are in extreme discomfort, you may be being pulled too far.
  1. Consulting Mentors or Advisors: Just as a fitness trainer can guide your exercise routine, a business mentor or advisor can help you navigate your business growth. They can provide valuable insights into whether you are merely stretching your abilities or are on the brink of straining them.
  1. Measuring Progress: Regularly assess your progress against your business goals. If you are steadily moving toward your objectives, even if the pace seems slow, it means you are being stretched. If you’re stagnant or moving backward, it could be a sign that you’re being pulled beyond your current capabilities.
  1. Balancing Growth and Well-being: While it’s important to stretch your abilities, your physical and mental health should never be sacrificed. If your personal well-being is suffering, you might be pulling too hard instead of stretching.
  1. Feeling Excitement Amid Challenge: If, despite the difficulties and challenges, you feel excitement and passion, you are likely being stretched. On the contrary, if you feel drained or dread facing your tasks, you may be pulling beyond your limits.
  1. Resilience Amid Setbacks: If you’re able to bounce back from setbacks and view them as opportunities for learning, you’re stretching yourself. If you find yourself unable to recover or lose motivation, you may be pulled too far.
  1. Proactive Learning and Skill Development: If you find yourself actively seeking new knowledge or skills to overcome challenges, you’re likely being stretched. If you’re consistently overwhelmed and unable to adapt, you might be being pulled beyond your abilities.
  1. Work-Life Balance: Maintaining a healthy balance between your work and personal life is key to sustainable growth. If your business dominates your life, leaving little time for relaxation, relationships, or self-care, you may be stretching too thin, risking a pull.
  1. Continuous Improvement: If you are continuously looking for ways to improve your business operations, offerings, and customer satisfaction, you’re stretching your potential. If you’re struggling to maintain the status quo, you may be being pulled beyond your capacity.

Just like a stubbed toe might provoke an intense emotional response disproportionate to the injury, the discomfort from stretching our abilities can sometimes feel overwhelming. By keeping emotions in check, seeking advice, measuring progress, and prioritizing well-being, we can ensure that we are stretching our potential, not pulling beyond our limits. Remember, growing pains are a part of the journey—don’t fear them, embrace them. After all, it’s through these moments of tension and discomfort that we truly grow.

It’s essential to remember that growth is a continuous, life-long process. As business owners, we must recognize that every challenge we face, every mistake we make, and every success we achieve are all part of this growth journey. They stretch our abilities and push us to explore the far reaches of our potential.

Through these checkpoints, business owners can assess whether they are in a state of healthy stretch or potentially harmful pull. Understanding this distinction is crucial not just for the survival of the business, but for the well-being of the entrepreneur.

The beauty of entrepreneurship is in its transformative power. Owning a business stretches us in ways we never imagined, driving us to reach heights we never thought possible. This tension between ability and potential, though it may cause discomfort, is often where the magic happens. It’s where we find our strength, resilience, creativity, and ultimately, success.

In the face of adversity, remember, a muscle doesn’t grow unless it’s stretched. It doesn’t strengthen unless it’s used. The same principle applies to us. So, let’s embrace the stretch, welcome the growing pains, and celebrate the journey of business ownership. After all, these moments of tension are not meant to pull us apart, but to stretch us into the successful entrepreneurs we are destined to become.


AI Advisory Group is one of the most supportive executive leadership companies for small and medium-sized organizations. The information we provide in this article may contain opinions, facts, statistics, and other source references. You should never make a decision solely based on the information provided. Please feel free to contact us here for any questions, concerns, or additional information.