The coaching profession is about to split in two. On one side, coaches who treat AI as a faster way to do what they already do. On the other, coaches who use AI as an amplifier for something most of their peers do not even know they are missing: a defensible, repeatable method for validating the decisions their clients actually have to make.
The top 10 books leaders must read on Decision Making.
This article is about a simple, powerful concept, one that most organizations ignore until it's too late: Decision Validation. The idea that spending a small amount — typically 2–4% of a decision's projected impact, to stress-test that decision before you commit, is the single highest-leverage investment a business can make.
In the beginning, the business represents freedom. Independence. Opportunity. The ability to control your future and create something meaningful. For many owners, the early years are fueled by hustle, instinct, sacrifice, and problem-solving. The company grows because the owner grows. Then something changes.
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